"What matter who's speaking, someone said, what matter who's speaking."
Monday, October 18, 2010
Social Media And Value
McLuhan noted that people like the feeling of being "plugged in" when they watch tv. And even after the introduction of vcrs, viewers would very often watch the broadcast of a film or programme of which they owned a tape they'd never watch - watching in the schedule was always more compelling, watching conscious of the fact that millions of others are watching too.